Do you have trouble getting your prospects to subscribe to your newsletter? So I recommend you start an article marketing to help you gain the trust of these people. This will make the process of convincing and signing a lot easier. This is what you do:
Talk about an interesting, timely topics. The first step is to capture customers' attention and convince them to read the articles. This happens when we talk about something that is very, very interesting and useful. Knowing exactly what they need, I suggest you follow the forums and blogs, which usually visit. Read about their conversations with other people and be sure to get an idea of their common problems and things that are dying to know. Write articles that refer to what you sell, so you can easily pitch your products and services in the resource box.
Prove your expertise. Remember that online users will only sign up for your newsletters, if they have a guarantee that you are a good source of useful and timely information. Make your articles speak volumes about your expertise by merging them with convincing data and information depth. Give your readers the answers to their burning questions, and find ways to help them solve their urgent problems. Help them achieve their goals by simply saying what you know and sharing with them some of your related experiences.
Put your readers at ease. People who read your articles will surely have an idea of your personality and work ethic. If you want them to consider doing business with you later, you must project a professional image to your articles. You also need to put people at ease and bring them to you. Write as if you were talking to a dear friend. Be passionate, be of concern and be willing to go extra length to make sure that you will be able to help your readers.
Avoid selling products in the body of the article. Here is the truth, the readers are not happy, if you focus on talking about what you can offer in your body part. Remember, these people are looking for information. They want answers to questions and solve problems. So give them what they need if they want to check the resource box, go to the squeeze page, and sign the e-mail marketing.
Distribute your articles. The last step is the distribution of articles. Be sure to use only the directories that are popular and which attract millions of users online every day. Or use your Facebook, Twitter and his blog in the popularization of his articles and to reach potential customers as possible.